2023年MEM考研英語(yǔ)二真題及答案

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Section I Use of English

Directions: Read the following text. Choose the best word(s) for each numbered blank and mark

A, B, C or D on the ANSWER SHEET. (10 points)

Here’s a common scenario that any number of entrepreneurs face today you’re the CEO of a small business, and though you’re making a nice __ 1__, you need to find a way to take it to the next level. What you need to do is __2__ growth by establishing a growth team. A growth team is made up of members from different departments within your company, and it harnesses the power of collaboration to focus __3__ on finding ways to grow.

Let’s look at a real-world __4__. Prior to forming a growth team, the software company BitTorrent had 50 employees working in the __5__ departments of engineering, marketing and product development. This brought them good results until 2012. when their growth plateaued. The __6__ was that too many customers were using the basic, free version of their product. And __7__ improvements to the premium, paid version, few people were making the upgrade.

Things changed, __8__, when an innovative project-marketing manager came aboard, __9__ a growth team and sparked the kind of __ 10__ perspective they needed. By looking at engineering issues from a marketing point of view, it became clear that the __ 11__ of upgrades wasn’t due to a quality issue. Most customers were simply unaware of the premium version and what it offered.

Armed with this __ 12__ the marketing and engineering teams joined forces to raise awareness by prominently __ 13__ the premium version to users of the free version. __ 14__, upgrades skyrocketed, and revenue increased by 92 percent. But in order for your growth team to succeed, it needs to have a strong leader. It needs someone who can __ 15__ the interdisciplinary team and keep them on course for improvement. This leader will __ 16__ the target area, set clear goals and establish a time frame for the __ 17__ of these goals.

The growth leader is also __ 18__ for keeping the team focused on moving or ward and steering them clear of distractions. __ 19__ attractive new ideas can be distracting, the team leader must recognize when these ideas don’t __20__ the current goal and need to be put on the back burner.

1. A. purchase B. profit C. connection D. bet

答案：B

2. A. define B. predict C. prioritize D. appreciate

答案：C

3. A. exclusively B.temporarily C.potentially D.initially

答案：A

4. A. experiment B. proposal C. debate D. example

答案：D

5. A. identical B. marginal C.provisional D. traditional

答案：D

6. A. rumor B. secret C. myth D.problem

答案：D

7. A. despite B. unlike C. through D. besides

答案：A

8. A. moreover B. however C. therefore D.again

答案：B

9. A. inspected B. created C. expanded D. reformed

答案：B

10. A. cultural B. objective C. fresh D. personal

答案：C

11. A.end B. burden C. lack D. decrease

答案：C

12. A. policy B. suggestion C. purpose D. insight

答案：D

13. A. contributing B. allocating C. promoting D.transferring

答案：C

14. A. As a result B. At any rate C. By the way D. In a sense

答案：A

15. A. unite B. finance C.follow D. choose

答案：A

16. A. share B. identify C. divide D. broaden

答案：B

17. A. announcement B. assessment C. adjustment D. accomplishment

答案：D

18. A. famous B. responsible C. available D. respectable

答案：B

19. A. Before B. Once C. While D. Unless

答案：C

20. A. serve B. limit C. summarize D. alter

答案：A