2016年MBA考研英語(yǔ)二翻譯真題及答案解析

2016研究生入學(xué)統(tǒng)一考試試題(英語(yǔ)二)

Section III Translation

46.Directions:

Translate the following text into Chinese. Write your translation on the ANSWER SHEET. (15 points)

The supermarket is designed to lure customers into spending as much time as possible within its doors. The reason for this is simple: The longer you stay in the store, the more stuff you'll see, and the more stuff you see, the more you'll buy. And supermarkets contain a lot of stuff. The average supermarket, according to the Food Marketing Institute, carries some 44,000 different items, and many carry tens of thousands more. The sheer volume of available choice is enough to send shoppers into a state of information overload. According to brain-scan experiments, the demands of so much decision-making quickly become too much for us. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead began shopping emotionally-which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.

【參考譯文】超市旨在吸引顧客在自己店內(nèi)停留盡量長(zhǎng)的時(shí)間。原因很簡(jiǎn)單：顧客在店里停留的時(shí)間越長(zhǎng)，看到的商品就會(huì)越多；而看到的商品越多，你就會(huì)買的越多。超市有大量商品。根據(jù)食品營(yíng)銷研究院所說(shuō)，普通超市大概有44000種不同的商品；很多超市更是會(huì)比普通超市多上萬(wàn)種商品。眾多選擇足以讓顧客面臨各種信息，不堪重負(fù)。根據(jù)腦部掃描實(shí)驗(yàn)，需要做這么多的決定很快就會(huì)使我們難以承受。大約購(gòu)物40分鐘以后，大部分顧客就無(wú)法試圖做出理性的選擇，而會(huì)沖動(dòng)購(gòu)物--此時(shí)，在購(gòu)物車?yán)?，我們已?jīng)裝了一半根本沒(méi)想買的東西。