?旅游英語選讀2015年10月真題試題（00837）

旅游英語選讀2015年10月真題試題及答案解析（00837）

旅游英語選讀2015年10月真題試題及答案解析（00837），本試卷共150分鐘。

一、Multiple choice

(1×15=15)Directions: Beneath each of the following sentences, there are four choices marked A,B,Cand D.Choose the one that best completes the sentence.

1. Tourism is a _____ of activities, services and industries.

A.composition
B.composedness
C.composite
D.comprehension

2. Mass tourism is the product of the _____ .

A.late 1950s and early 1960s
B.late 1960s and early 1970s
C.late 1970s and early 1980s
D.late 1980s and early 1990s

3. What kind of organization is CNTA?

A.It is the prime government agency in the U.S.
B.It is responsible for the growth of tourism in China.
C.it is a global organization for international air carriers.
D.h aims to promote civil aviation on a worldwide scale.

4. _____ tourism usually has the effect of shifting wealth from one region to another, and not of contributing to actual net growth in the GDP of a country.

A.Outbound
B.Inbound
C.Domestic
D.International

5.Only in the case of_________ , did individual airlines establish city centre offices to deal direct with the public.

A.Australia
B.Asia
C.Europe
D.North America

6. The first task of a brochure is to _____ .

A.attract attention
B.present the image of the tour agent
C.provide detailed information
D.persuade customers to purchase the product

7. Air taxis are privately chartered aircraft accommodating between _____ people.

A.3 to 12
B.4 to 18
C.4 to 20
D.5 to 20

8. The major attractive attributes of the automobile are all the following EXCEPT _____ .

A.control of the route and the stops enroute
B.control of departure times
C.Ability to carry baggage and equipment easily
D.ability to get up and walk around

9.________ is the father of the modern commercial hotel industry.

A.Thomas Cook
B.Kemmons Wilson
C.Samuel Cunard
D.Ellsworth Statler

10.Which department most clearly demonstrates the old hotelier"s famous saying: "Service is our most important product" ?

A.Food and beverage
B.Sales
C.Marketing
D.Accounting

11.The economic effects of tourism include all the following EXCEPT _____ .

A.the effects on income
B.the effects on employment
C.the effects on scenic spots
D.the effects of investment

12. The sociocultural impact of tourism is most noticeable in _____ .

A.the lesser developed countries
B.developing countries
C.remote regions
D.developed countries

13. Perhaps the most immediately apparent form of environment pollution brought by tourism is _____ rather than physical.

A.psychological
B.ecologic
C.mental
D.aesthetic

14. _____ occurs when an individual wants to satisfy a need.

A.Action
B.Motivation
C.Behavior
D.Awareness

15. A long-term, sustainable development of tourism are supported by all the following EXCEPT _____ .

A.adequate infrastructure
B.large tourism campaign
C.well-trained human resource,
D.aggressive marketing plan

二、Reading comprehension

(2×10=20) Directions: Read the following passages and make your proper choices.

11.(1)Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long, Demand for some products must be created. This is done through advertising.But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to bay particular products, many respond by buying them.Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.Buying' motives are usually broken down into two categories: Rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think diffidently They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.It can be inferred from the passage that one of the advantages of advertising for consumers is that.

A.it can create a big demand for consumer goods
B.the mass market created by it leads to low prices
C.Producers can introduce pew products to consumers
D.it helps consumers discover new products

12. Consumers sometimes find it difficult to make a sensible decision when buying a particular product because_________.

A.many advertisements are to difficult for them to understand
B.they are afraid to be taken in by dishonest advertisement
C.mass advertising offers them a range of good and cheap products
D.they are confused by the quantity of advertisements promoting it

13. According to the passage, a toothpaste ad promising that people who use the product will make a lot of fiends is an example of an ad that appeals to _____ .

A.rational buying motives
B.the consumer"s commonsense
C.emotional buying motives
D.the desire for a good product

14.The reason why companies spend enormous amounts of money on advertising is that _____ .

A.they believe people can be influenced to buy a certain product
B.it takes a 1ot of advertising to convince people to buy a certain product
C.most consumers are not easily influenced by emotional appeals
D.advertising based on emotional appeals are very effective

15.The best title for this passage would be _____ .

A.Advertising can create demand
B.The advantages of advertising
C.What effective advertising can do
D.The role of advertising in selling products

16.(2)Agricultural tourism can serve to educate urban tourists about the problems and challenges facing farmers, says Andy Lewis, Grant county community development agent. While agriculture is vital to Wisconsin, more and more urban folk are becoming isolated from the industry. In fact, Lewis notes, farmers are just as interested in the educational aspects of agricultural tours as they are in any financial returns."Farmers feel that urban consumers are out of touch with farming," Lewis says. "If tourists can be educated on issues that concern farmers, those visits could lead to policies more favorable to agriculture.Animal rights and the environment are examples of two issues that concern both urban consumers and farmers. Farm tours could help consumers get the farmer's perspective on these issues, Lewis notes.Several Wisconsin farms already offer some type of learning experience for tourist. However, most agricultural tourism enterprises currently market their businesses independently, lending to a lack of a concerted effort to promote agricultural tourism as an industry,Lewis is conducting the study with Jean Murphy, assistant community development agent. This past fall, Murphy organized several workshops with some Green and Grant County farmers, local business leaders, and motor coach tour operators to discuss how best to organize and pat on farm tours. Committees were formed to took at the following tour site evaluations, inventory of the area's resources, tour marketing, and familiarization of tours. The fourth committee is organizing tours for people such as tour bus guides and local reporters to help better educate them about agricultural tourism.Farm tours could be combined with other activities in the area such as trip as to the Mississippi. River and/or visits to historical towns or landmarks, Lewis says. The project will help expose farmers to the tourism industry and farm vacations as a way to possibly supplement incomes, he adds. While farm families probably wouldn’t make a lot of money through farm tours, they would be compensated for their time, says Lewis. Besides, farmers could cam additional income through the sale of farm products, crafts, and recreational activities.Which of the following is NOT the reason why farmers develop agriculture tours?

A.To get financial income
B.To provide basic education opportunities to visitors
C.To arouse visitors" concern of farmers" problems.
D.To let the others know farmers" challenges.

17. What is the current problem existed in the agriculture tourism development according to the passage?

A.Over-development
B.Less development
C.Development without any coordination
D.Development without any control

18. What are the tasks of agriculture tourism committee?

A.To evaluate the tour sites and design family trips.
B.To evaluate the local resources and report to local government
C.To design marketing plan and train 1ocal farmers,"
D.To arrange educational tours for tour bus guides and local reporters.

19. What is the key purpose of familiarization trips?

A.To educate tourists.
B.To educate farmers."
C.To get staff in travel industry familiar with the new types of tourism
D.To get all potential visitors familiar with tourism

110. How do farmers gel paid?

A.Mainly from vacation farms.
B.Mainly from sales of tour products
C.Mostly from government
D.Partly from agriculture tourism.

三、Cloze

(1×15=15)Directions: Choose the one from the given A, B, C and D to complete the passage properly.

21.Most properties now have computerized reservation systems that_ 26_ the balance between rooms_ 27_ and reservation requests. The morning clerk and his or her supervisor, the guest services manager (or front office manger), monitor this process and_ 28_ any special reservation requests. In a property_ 29_ does not have . computerized reservation system, they will block the day's reservation. The computer program or programs that_ 30_ the PMS (Property Management System) prompt the clerk to follow an appropriate work_ 31_ for every task. For instance, when a guest chocks into the hotel, the clerk indicates _ 32_ the guest has a reservation or not. If the guest has reservation, the clerk need only type in the name and the computer will_ 33_ the reservation and _ 34 _ print out the necessary records. In most cases, the guest is simply asked to _ 35_ his or her name. If the guest doesn't have a reservation the clerk gets the necessary information_ 36_ the format on the front-desk computer screen., When the guest checks out, the computer once again presents a screen with _ 37 _that will help the clerk to _38_ the appropriate sequence, verifying the_ 39_ with the guest, posing any late charges and accepting _ 40_ by credit card or cash or billing the account directly if prior arrangements have been made.26

A.trace back to
B.check out
C.keep track of
D.take charge of

22.27

A.needed
B.required
C.available
D.accessible

23.28

A.block
B.meet
C.have
D.ask

24.29

A.that
B.which
C.it
D.as

25.30

A.employ
B.include
C.have
D.cover

26.31

A.attitude
B.arrangement
C.system
D.sequence

27.32

A.that
B.if
C.when
D.how

28.33

A.check
B.make
C.find
D.retrieve

29. 34

A.automatically
B.Systematically
C.quickly
D.gradually

210.35

A.read
B.find
C.sign
D.write

211.36

A.follow
B.followed
C.following
D.to follow

212.37

A.prompts
B.words
C.signs
D.hints

213.38

A.follow up
B.move through
C.fit into
D.check into

214.39

A.cost
B.balance
C.expenditure
D.cheque

215.40

A.account
B.money
C.bill
D.payment

四、Phrasal verbs

(1×10=10)Directions: Fill in the blanks with the proper phrasal verbs given below. Make some changes if necessary.

31.The notion of tourism _____ the idea of the Grand Tour, which spanned the 16th to 19th centuries.

32. Founded in Hawaii in 1951, PATA _____ already _____ its outstanding accomplishment among similar world organization.

33.Studies of the travel literature indicate that travel motivations can well Maslow"s hierarchy of needs model.

34. With the coming of air transport and the development of the package tour business, travel retailers _____ a new role.

35. Package tour brochures can be described as _____ three categories: shell folders, umbrella brochures and regular tour brochures.

36. Since the first commercial jet _____ in the early 1950s, seat cost per passenger kilometer has fallen.

37. After the Second World War, motels, motor hotels, resort hotels, and convention hotels have evolved to _____ the varied needs of the travailing public.

38. It is easy to _____ cultural decline the impact of tourism, whereas it is likely to be as much a factor of Increasing technology and mass communication.

39.Spain experienced massive over- development along its shorelines on the east coast until the government________to stop this exploitation.

310. Many foreign visitors _____ Chinese society and want to discover and learn more about it.

五、Phrase translation

(1×20=20)

41. tailor-made service

42.contracting countries

43.Passengers on board cruise ships

44.exotic and unusual holiday

45. source of revenue

46.at the disposal of the operator

47.subsidized exchange rates

48. preferential polices

49.cross-border travel

410.non-commodity currency

411.外匯收入

412.放游勝地

413.國際短程游覽者

414.過境旅游者

415.旅游動機

416. 重要的營銷工具

417.載客率

418.無形收入

419.沖動購買

420.專項旅游

六、Passage translation

(10×2=20)Directions: Translate the following passages into Chinese.

51.Why do people select one transportation mode over another for their business and pleasure/personal trips? Many theories have been put forward on mode selection decision processes. Most theorists, however, consistently identify availability, frequency, cost/price speed/time, and comfort/luxury as the mode decision available. Other factors that have been suggested are safety, convenience, ground services, terminal facilities and locations, status and prestige, and departure and arrival- times. People in different segments of the travel market place varying degrees of value or utility on these criteria. For example, a business departure/arrival times may be all-important to the business traveler, while cost/price may be the pleasure traveler's first criterion.

52.In some sense, travel for sightseeing is a kind of comprehensive recreation. People travel to broaden their fields of vision, increase their knowledge, refresh and relax their bodies. The scenic spots attract tourists not only by beautiful natural and human landscapes, but also by modern entertainment facilities such as gymnasiums, billiard room, song and dunce halls, swimming pools, etc. Concerts, acrobatic performance and theatrical performance are all loved by people. Those recreation parks built in the metropolis are very popular.