?2023年江蘇第二師范學院五年一貫制專轉(zhuǎn)本商務英語閱讀考試大綱

2023年江蘇第二師范學院五年一貫制專轉(zhuǎn)本商務英語閱讀考試大綱

一、課程目標

《商務英語閱讀》課程圍繞商務英語本科專業(yè)國際化、復合型和應用性的專業(yè)特點，以及素質(zhì)、知識和能力三位一體的人才培養(yǎng)規(guī)格，堅持語言基本功、商務專業(yè)素質(zhì)與人文素養(yǎng)并重的教學理念。通過本課程的學習和考試，學生應達成如下的學習目標：

1.知識目標：通過課內(nèi)課外大量的原文閱讀，使學生掌握英語國家商務文章的語篇結(jié)構(gòu)和語言特點，擴大英語詞匯量，積累專業(yè)術(shù)語，拓展商貿(mào)、文化、政治、生態(tài)等各領(lǐng)域相關(guān)專業(yè)知識等。

2.能力目標：培養(yǎng)并提高學生的英語閱讀理解能力、語言觀察能力、邏輯思辨能力，跨文化溝通能力、通過閱讀獲取信息的能力等。

3.素質(zhì)目標：培養(yǎng)學生的原文閱讀興趣、良好的閱讀習慣和自覺思考分析的學習習慣等；引導學生正確看待外媒涉華言論，明辨是非，樹立起積極的世界觀、人生觀和價值觀。

4.情感目標：在原文閱讀教學中也要加強對學生的思想教育，培養(yǎng)學生的愛國情懷，增強文化自信等。

二、考試大綱

(一) 參考書目

葉興國.商務英語閱讀教程（1-2冊）[M]. 上海: 上海外語教育出版社, 2017.

(二) 考試方式

閉卷考試

(三) 考試題型

本考試試卷結(jié)構(gòu)和題型具體情況如下：

(四) 難易題及比例

全卷試題難度分為分為易、較易、較難、難四個等級，這四檔在各份試卷中所占的比例約為2：3：3：2。

三、題型示例

I．詞匯基礎（單項選擇）

Directions: Choose the right meaning for each underlined part according to the context.

1. When Apple Computer CO-founder Steve Jobs burned himself out 10 years ago, this Silicon Valley Company brought in marketing-savvy John Sculley.

A. practical             B. shrewd

C. sophisticated     D. discreet

II．句子翻譯（英譯漢）

1. Without taking anything away from the technicians, we think it might be fruitful to effect some sort of junction between the computer technologies and the poet. A genuine purpose may be served by turning loose the wonders of the creative imagination on the kinds of problems being put to electronic technology.

III．長篇閱讀

Directions: Choose the best sentence from A-G to fill each of the gaps 1-5 in the following text. Do not mark any letter more than once.

Advertising in the United States is successful under the following circumstances: (1) when it creates a favorable company image; (2) when it relies on scientific research for an accurate evaluation of trends, fashions, needs, attitudes, and motivation; (3) systematically applies the findings of research in solving its problems; (4) avoids exposing the sponsor to charges of unethical practices.    1     In the competitive world of American business, a positive company image is essential to a company’s survival and growth. 

A. Effective advertising is a powerful image-builder.

Directions: Which section of the article (A-M) does each statement (6-15) refer to? For each statement, mark one letter on your Answer Sheet. You will need to use some of these letters more than once.

Big Blunders from Big Businesses

A) International marketing can be a tricky business. With the increase in global trade,international companies cannot afford to make costly advertising mistakes if they want to be competitive and profitable. Understanding the language and culture of target markets inforeign countries is one of the keys to successful international marketing. Too manycompanies, however, have jumped into foreign markets with embarrassing results. Out oftheir blunders, a whole new industry of translation services has emerged.

6. A word-by-word translation will inevitably lead to ridiculous errors in international advertising.

IV．短篇閱讀（單項選擇）

The Norwegian Government is doing its best to keep the oil industry under control. A new law limits exploration to an area south of the southern end of the long coastline; production limits have been laid down (though these have already been raised); and oil companies have not been allowed to employ more than a limited number of foreign workers. But the oil industry has a way of getting over such problems, and few people believe that the government will be able to hold things back for long.

1. The Norwegian Government would prefer the oil industry to ______.

A. provide more jobs for foreign workers.

B. slow down the rate of its development.

C. sell the oil it is producing abroad.

D. develop more quickly than at present.